Concept

Once a site has been selected, there are various design challenges that have to be considered. The successful integration of the new development must be a key objective. Key questions include how a proposed development would relate to its surroundings and what type and scale of development would be appropriate.

The design concept should begin with a thorough analysis of a site and its context. This may overlap with elements of work undertaken during the appraisal stage. An understanding of context is fundamental to arriving at a solution that respects the existing urban or rural character and grain.

There is no single design solution for a given site. Creativity, subjectivity and interpretation mean different project teams will arrive at different solutions. However, the solution arrived at must be justified and explained.