2.19 The Department identified early on that in order for the QIPP challenge to be a success it would need to be embedded in all aspects of NHS work and that this would require cultural change. Communication underpins this by:
● aligning NHS leaders so that they are working together and sharing information on QIPP plans;
● gaining public, provider, policy maker and other stakeholder engagement; and
● working with the Trade Unions on pay and tariff management.
2.20 The mobilisation workstream is focused on engaging and communicating the QIPP challenge to all stakeholders. The NHS Institute for Innovation and Improvement is assisting in the engagement process by leading work groups and sharing innovation and improvement techniques. A survey of NHS staff carried out over winter 2010, however, found that just under half of NHS staff were aware of the QIPP challenge.12
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12 NHS staff tracking research - winter 2010 (research wave 5), GfK NOP Social Research for Department of Health, June 2011.