7.14 Market feedback and quality of competition are both key factors in delivering the expected benefits of PFI, and the final procurement test is designed to take them into account. The Government also considers that incorporating assessment of the market and competition in the appraisal of value for money will continue to encourage procuring authorities to adopt a forward looking approach to maximise competitive pressure during the tendering process. In extreme cases of market failure where the competitive process fails it is also important for public sector managers to have available alternatives.