Article 1004: Reciprocal Non-Discrimination

1. Article 401 (Reciprocal Non-Discrimination) applies, in particular, to measures in respect of:

(a) listing;

(b) pricing;

(c) access to points of sale;

(d) distribution;

(e) merchandising; and

(f) cost of service, fees and other charges.

2. Without limiting the generality of Article 401 (Reciprocal Non-Discrimination), each Party shall accord to beverage alcohol products of any other Party treatment no less favourable than the treatment it accords to beverage alcohol products of non-Parties under existing international trade agreements to which Canada is a party.