16.13.1 When contracting for public opinion research and advertising, reference should also be made to the Communications Policy, the Common Services Policy and the Management of Government Information Holdings Policy.
16.13.2 At the beginning of a project planning process for public opinion research and advertising, departments and agencies must notify Public Works and Government Services Canada's Government Information Services Branch, if the project may result in the award of a contract. A project registration number will be provided by that branch to authorize Public Works and Government Services Canada to award a contract for these services on behalf of departments.
16.13.3 Public Works and Government Services Canada is responsible for awarding public opinion research and advertising contracts.
16.13.4 As part of its contracting responsibilities, Public Works and Government Services Canada ensures that a significant level of Canadian participation is achieved by having the advertising work performed in Canada in a manner consistent with the nature of the requirements.
16.13.5 A definition of advertising is provided in the Communications Policy of the Government of Canada.
16.13.6 A definition of public opinion research is provided in the Communications Policy of the Government of Canada.