Stakeholder consultation increases in importance if the potential impacts affect employees and the community. Experience with respect to PPPs has shown that there are misconceptions of PPPs, in particular, the perception that PPPs seek to privatize public assets. Stakeholder consultation should be used to understand opinions and address misconceptions about the proposed PPP and its value to the public. There may be a need to commit to ongoing stakeholder consultation, particularly if the duration of the PPP proposed is long. This includes on-going public outreach and communication.