Prioritize, prioritize, prioritize! In the short term, there will always be more capital than financially attractive projects. Do we have a good process for ensuring that "proposed solutions" are solving the real problems that we must address? The absence of well-defined priorities drives the PPP provider into a role of justifying the need for a solution rather than just promoting the merits of the proposed solution. The role of needs definition - and communication - lies with the public sector at the outset of the process, not with the private sector PPP provider as a final hurdle before financial close. The process outlined in this paper is only a starting point for what will be a series of unique pursuits. It serves to guide not only the Contractor/Developer but to also educate all of the project's stakeholders regarding the commitment and investment that the Contractor/Developer is making.