We surveyed the ten bidders from the first stage of the competition (March 1999 to February 2001) and the three bidders in the second phase (March 2001 to December 2001). The survey was supplemented with follow-up interviews. The survey sought the views of bidders from the first competition on how the Competition team marketed the opportunity to potential bidders in the first competition, and invited, selected and evaluated bids. It sought the views of bidders from the second competition on the market testing carried out from March to July 2001; and the selection of a Partner, from July to December 2001.