27.4  Additional Income

The Authority and the Service Provider shall co-operate with each other in order to earn, so far as reasonably practicable, income which may be derived from allowing third parties to use the Apparatus or any part thereof (excluding any income earned by the Authority in relation to Third Party Attachments [and/or Advertising]21) (Additional Income).  Such use shall be agreed between the Authority and the Service Provider before being implemented by the Service Provider and shall be compatible with the Authority's policies relating to the generation of Additional Income, the carrying out of the Service and the use of the Apparatus.  The Authority may, in its absolute discretion, refuse consent to the use of any of the Apparatus by any person or on any occasion notwithstanding that Additional Income could be earned from such use.

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21  The Authority could include all or all future Advertising in the definition of Authority Attachments or Third Party Attachments and retain such income itself.  Alternatively, the Authority could share any revenue with the Service Provider (who would be responsible for identifying opportunities and making the relevant arrangements).  This might represent good value for money if the Service Provider bids a material sum for Guaranteed Income.