In the full price selection process, and, to a degree, in the partial price process, the Owner is assisted by competition between two Proponents where there is tension for each Proponent to strive to outdo the other and the Owner is in the advantageous position of evaluating the outcome of this tension in two Proponents simultaneously. This provides the Owner with an opportunity to directly compare two experts contending for the Owner's consideration to win the work.
It is essential that the evaluation panel has the capability to assess the Proponents on the intellectual effort required of the Full Price process and outcomes so achieved. This is important so that Proponents can compete on this basis with confidence. Mishandled, the process will deliver the lowest TOC rather than the highest VfM outcome sought.