7 Effective Competition in TOC Development
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7.3 Process considerations
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7.3.4 Creating and evaluating opportunities for Proponent differentiation
7.3.4 Creating and evaluating opportunities for Proponent differentiation
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7.3.4.1 Full price Proponent differentiation
7.3.4.2 Partial price Proponent differentiation
7.3.4.3 Non-price Proponent differentiation