Usually, an Owner seeks a designer/contractor Participant in an alliance because it does not have the relevant skills, industry resources or current expertise to undertake the project. However, there are cases where the Owner has technical knowledge and other skills related to its project that are better than industry and it seeks Proponents to supplement this capability. In these cases, the Owner should address the merits of the alliancing strategy in the Business Case to demonstrate it is the optimal procurement option for the Owner to perform a significant design or construction role in an alliance.