It is useful to include the private sector in consultation during the project development phase to flesh out commercial principles. Key advisers, associations, or specific companies may be contacted to address prime issues such as checking the availability of certain sets of skills in the industry or organising a forum of interested parties to provide public input on issues. In consulting specific parties, care should be taken to ensure that no individual organisation is given an unfair advantage over another. This may be achieved, for example, by advertising the opportunity to participate in a consultation forum in appropriate industry journals. Appropriate consultation makes it more likely that the final package presented in the bid stage will be attractive to the private sector. A forum is also an effective way for government to get feedback on issues with which it may have little expertise. Government also has an opportunity at this time to express its key objectives for the project, to explain the public benefits and to market the project generally. Consultation is discussed in greater detail in Chapter 15 of Infrastructure Australia's Practitioners' Guide.