A culture of competitiveness pursues the development of a positive, innovative, and creative mindset through training, paving avenues for enhancements, reinforcement of shared values, and emphasis on linkages of skills and development as contributor to economic growth. It will make the fullest use of PPP wherein results directly impact on competitiveness. Efforts shall be pursued to instill a national consciousness that appreciates the significance of achieving competitiveness in process and quality.
Because the delivery of any product or service should respond above all to the needs of the customers, policies that foster a customer-centric business environment will be given close attention. An aggressive education and information campaign through productivity and quality-related training, seminars, and promotional materials, in print and mass media, are necessary. Development of customer-service standards sets the norms. Incentives, recognition schemes and quality awards can serve as rewards and inducements to high-performing, customer-focused organizations.
In addition, the government shall pursue innovation as an essential factor in harnessing culture of competitiveness. Along these lines government shall: (1) review the role of higher education institutions in the country's innovative system; (2) review investments in science, technology and innovation (STI) human resources to directly link them with strategies in retaining the "best" and "brightest" Filipino STI talents; and (3) promote a culture of multi-disciplinary collaboration, knowledge sharing, open dialogue and cross-fertilization of ideas as extremely relevant and important in the emerging global competitiveness environment.
Government shall promote a national culture of competitiveness by instilling customer focus and a sense of pride in job well done. A culture of competitiveness is a national psyche toward achieving excellence in the delivery of products and services that respond to the needs of the customers. Embodying a culture of competitiveness requires the following initiatives: