A consumer sector that is vibrant and dynamic demand better products and services and encourages the production of high quality products and services that are globally competitive. It shall be a key strategy under the Plan to raise consumers' consciousness of their rights and responsibilities, and their options for redress. The objective is to intensify consumer education, starting from the young. Hence by 2016, the Plan envisions 100 percent integration of consumer welfare in the education curriculum; and resolution period of consumer complaints reduced by half.