1.  Intensive consumer education and advocacy

An informed consumer is an empowered consumer; hence, government shall intensify its consumer advocacy efforts through a more aggressive awareness and information campaign. The government shall pursue consumer education by integrating product quality and safety based on internationally accepted standards in the high school curricula as well as in alternative learning systems. Likewise, the government shall expand its links with media and utilize available media channels such as radio, print, television, and out-of-home advertising and tools, as well as actively network with various organizations. Also, it will advocate consumer programs that will merit public and private satisfaction.