The service area should be determined by conducting a consumer survey, focusing on the consumer's place of residence, occupation, and consumption preferences and patterns. Proximity to competing markets will also determine the size of the service area.
The specifications of the service area of a shopping center are very difficult to establish without being site specific. Generally, larger service areas and populations translate into higher profits for the proponent. Since the target LGU is a city or a well-developed LGU, population is estimated at a minimum of 100,000 persons.
Important Factors Determining Service Area:
● Competition
These factors are described as follows.