Commercial strategy  Make time to develop strategy
 Properly develop strategy
Commercial capability  Tailor capability to risks and opportunities
 Clarify commercial and operational balance
 Maintain 'organisational capability'
Marketing management & sourcing  Be 'an attractive client'
 Be 'an intelligent client'
 Properly evaluate bids
 Keep up competitive tension
Contract approach  Ensure shared understanding
 Understand risks
 Design performance measures that work
| 
