Be 'an attractive client' - Short-term or ill-considered decisions influence whether suppliers want to work with government
Government does not always behave as if suppliers have a choice whether to work with it or not. Suppliers need to know that they will get something out of a contract and that they will receive a fair deal before they bid. We often find that government is keen to take short term tactical advantages over contractors, and fails to think about the long-term impact of its decisions on suppliers and market sustainability.