Show what you care about - Client leadership encourages emphasis on the right business outcomes
A shared understanding of outcomes between government and suppliers, and strong client leadership, can help to overcome poorly designed contracts and the limitations of formal performance measures. Effective client leadership gives government an opportunity to keep suppliers focused on what really matters to them and service users. Suppliers react to what clients pay attention to. They may even ignore contractual requirements if they believe that the client is ignoring them, or go beyond the contract if they believe that it will win them merit with the client.