Researchers have an ethical responsibility towards their research, and particularly towards anyone invited to participate in it. This includes promoting and upholding the integrity of the research by carefully considering the extent to which subjects will be critically questioned, how the data could be interpreted (Creswell 2009: p.90-91) and protecting those who partake in it (including the organisations they represent) against potential or actual misconduct and impropriety (Israel and Hay in Creswell 2009: p.87). This research complies with RMIT University's Human Ethics Advisory Network's requirements for conducting research. The endorsed 'Application for Ethics Approval of Research Involving Human Participants' is appended as Attachment B.