For likely PPPs, Responsible Agencies, in consultation with NSW Treasury are required to prepare a Market Communication Strategy which details the process for communicating with the potential, short-listed and preferred bidders and ideally should include:
■ Government's key project messages, objectives and expected outcomes for delivering Government services;
■ a realistic project and procurement timetable; and
■ the process for communicating changes to key project information, including delays or if project delivery is to be accelerated.
This Market Communication Strategy should take into account the probity framework and be updated at each key project phase, consistent with Figure 3.1, including prior to EOI issue and prior to RFP issue.
The timing of initial market engagement should consider allowing proponents to have sufficient time to prepare to participate whilst balancing the need for the public message to provide clarity around the project definition and key milestones.
Responsible Agencies should contact NSW Treasury to obtain a template Market Communication Strategy.