Based on the results of a survey, one of the factors is the low quality of service due to the lack of facilities and infrastructure resources factor, ie medical equipment, either because they have not existed, damaged, or are not suitable for use. To establish or fulfill and improve the quality of the equipment then RSUD Dr. Pirngadi Medan City plans to build a dedicated Hospital building facility for VIPs that have better equipment and service quality in order to improve services for the community.
RSUD Dr. Pirngadi Medan is not only directed to serve the lower middle income community, but also must work on market segment from middle to upper class society. Therefore, facilities and infrastructure must be improved and accompanied by adequate social marketing. In addition, the existing human resources need to be upgraded to be able to answer the market challenge.