Different community groups have different interests and it may be beneficial to adopt specific communication strategies for each relevant group. For example, end-users should be given the chance to give feedback on the quality and effectiveness of the service being provided; whereas residential communities may be concerned about the noise, and businesses concerned about business disruption caused by construction or maintenance works.
Groups meetings can be scheduled with key stakeholders and can be determined and sub-divided by relevant interests to be responsive to their needs.
EXAMPLE Differentiating interest groups The Procuring Authority and the Project Company in one of the case studies took a coordinated approach to community engagement and set up key consultative forums. The consultative forums were referred to as the 'Business Reference Group' and the 'Community Reference Group'. The former was made up of business representatives, with the latter being made up of community representatives. The business and community forums are organised by the Project Company, which then reported back to the Procuring Authority. |