5.3. Communication Considerations in Developing PPP Programmes
The objectives of PPP communication at a programme level are to:
| • Articulate the PPP vision and targets at a sector level; • Disseminate sector-specific models and project level opportunities | |
| • Drive a shared understanding of PPPs through interactive development and dissemination of sector-specific standards, policy guidelines and toolkits for operationalisation; and |
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| • Showcase impact and benefits to the public at large. | |
Communication at this level is typically sector specific and is driven by the nodal Department (say Department of health/Department of higher education etc.) or by the specific implementation agency (National Highways Authority of India, State road development corporations etc.) in charge of the programme. Apart from the nodal Department/implementation agency, the PPP cells (both at the State level and at the national level under DEA) could play a catalytic role through wider dissemination of best practices, standards and guidelines.
To sum up, an effective communication strategy is an important tool that must be used in an appropriate manner.