The public entity must always ensure that an effective communication strategy is deployed continuously throughout the project development process to engage the diverse set of stakeholders associated with the project. An effective communication strategy would be instrumental in marketing the project to interested private players; conveying the project benefits and understanding the concerns, expectations of stakeholders; that are instrumental in successful development of projects under PPP framework.
However, it must also be understood that effective communication alone may not be sufficient especially if the project has inherent structural faults or when communication is perceived as an isolated event or a public relations initiative with no follow through or accountability.