3. Target Audience
Any PPP project would include various Stakeholders as discussed in the Communication Strategy Module which can be grouped as provided below:
1. Practitioners- Employees of the Authority or the existing contractors, vendors and the private sector
2. Policy makers- Government officials
3. Elected Representatives- Political and administration leaders
4. Consumers- Users, advocacy groups and Project Affected Persons (PAP)
The diagram below sets out the different target groups for such a programme:
| Every stakeholder's training needs will be different and they will change depending on the stage the project is going through. Training methods will also differ for different groups. For example, workshops might work best for policy makers while practitioners might benefit from site visits and direct hands-on experience. Whatever the method, training needs to be interesting and interactive through the use of case studies and specific examples. |
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