A project is economically viable if the economic benefits of the project exceed its economic costs. This assessment is a more refined version of the cost-benefit analysis conducted during the identification phase, and builds on more detailed and precise data that was, for example, collected for a "willingness to pay" evaluation or a social and environmental impact assessment.
An economic-viability analysis that is based on gender-disaggregated data and takes non-market factors, such as high risks and direct and indirect benefits for men and women living within the project area (for example, increased employment opportunities for women, and better market access for female small traders through construction of ancillary infrastructure) identified in other assessments and studies into account, can potentially give a more accurate picture of the project's economic viability.55
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55 See also B. 1.b. (iii), "Use Gender-Related Criteria for PPP Prioritization."