The physical and tangible changes that will be brought by PPPs in health (i.e., highly efficient hospitals) will be the primary focus of marketing and promotion. Local teams should develop and implement a simple but persistent campaign to inform the public about the improved services.
Communication and promotion tools may include face-to-face information drives led by the local executives and key public endorsers such as religious leaders, local officials, business leaders, media supporters, teachers, and other professionals and influencers in the community. Communication tools include printed materials such as leaflets, comics, and billboards; media campaigns through guest appearances in radio and TV programs; and the use of radio and TV plugs.
The support of local media is very critical in the information drive. The local PPP team should try to identify media personalities who can be endorsers of the PPP enterprise.
An orientation kit (printed and audiovisual materials) may be developed for the orientation of participating government agencies, prospective private sector partners, and local government units joining the program.