At the beginning of this process, you must clearly describe the problem that will be addressed and a compelling rationale for the program. These are to be based on a thorough review of the available data, the current literature on behavioral theory, and best practices of programs addressing similar problems. This can, for example, be done through an analysis of strengths, weaknesses, opportunities, and threats (SWOT analysis), which will help you to identify the factors that can affect the program development. Finally, you will develop a strategy team to help develop and promote the program.