Industries whose values are potentially aligned with the public sector are those for whom changes to their goods and services could lead to an increase in health, but profits are not directly contingent on the relative health of the populace. Examples of industries potentially aligned with the public sector include the food and beverage industries. These industries could see value in reformulation of products to meet healthier standards. They could also be incentivized to be more selective about the provision and advertisement of unhealthy products. However, their goods and services do not inherently make people healthier. Companies in potential alignment are particularly likely to be affected by conflict of interest rules, since their pursuit of value is more often at odds with public sector health goals.