COVID-19 has reinforced the need for customer focus

The COVID-19 pandemic has shown how customers can drive changes to the electricity sector. Its impact on customer behaviour has accelerated some existing trends and shone a spotlight on current issues.

While the pandemic has had a negligible impact on overall electricity demand, it has driven higher residential electricity consumption that has offset lower business electricity consumption.4

It has also underscored these trends:

  There is an increasing need to address energy affordability, with more residential and small to medium enterprise customers facing hardship.

  There is a shift to working from home and settlement in regional Australia, which has accentuated the decentralisation of energy demand.

  There is increased interest in, and uptake of, rooftop solar panels and household batteries as customers take control of their electricity bills and the electricity system decentralises.5