25. The government must talk to the public about net zero. Net zero will affect everyone in the UK and nearly half the policies in the government's Net Zero Strategy rely on individual action. There is widespread support for net zero, but often this is undermined by a lack of information, cost, and opportunities we cannot access. The Review sets out how the government can change that by putting public engagement at the heart of its work on net zero. We recommend:
• A major expansion of the government's public reporting on net zero. What gets measured gets done - and people deserve to understand the changes that are happening and being planned. We recommend improving and increasing the information available to the public about net zero and doing more to track public attitudes and experiences
• Government ramps up engagement with the public on net zero, publishing a public engagement strategy
• To put power in people's hands, go further on information provision through the creation of a Carbon Calculator, providing consumers with the information they need to make the choices they want
• Government continues to work with industry towards introducing a standardised approach to ecolabelling for as many products as possible by 2025. To support transparency, government should review options for a Net Zero Charter mark as a gold standard for sustainability