902. Thinking on green choices should be at the heart of developing, implementing, monitoring, and evaluating policy. Policies should be clear, consistent, and easy for people to follow and predict. Measures that consider the wants, needs and motivators of people are likely to be more successful than those that do not. As the transition to net zero increasingly requires action from individuals, embedding this thinking into policy development becomes increasingly vital.
903. Guidance for national and local government and partners on behaviour change is available but not widely known about and not specific to net zero. Government should consider how this guidance can be updated and better communicated, to support net zero, in 2023. Updated guidance should consider the latest academic research on behaviour change, as well as the findings that the government gathers from its increased engagement and understanding of people's experiences of net zero. It should also reflect the need to take account of how measures can impact different groups in different ways, and the need to ensure that policies are fair.