927. A circular economy can benefit in multiple ways, offering more durable and efficient products which can be more cost-effective.
928. Many people are taking action to reduce greenhouse gas emissions from the things they consume. For example, nearly nine out of ten households recycle regularly.648 The choices consumers are making are already shaping businesses actions:
"Growing consumer interest in local sourcing and traceability has encouraged retailers to look closely at how they can [reduce their greenhouse gas emissions]." - British Retail Consortium (BRC)649
"Consumer concern about climate change is at an all-time high and our brands are dramatically rethinking what they do to respond to consumer concerns, and to stay relevant for the future." - Unilever650
929. Pillar 3 sets out a national mission to move towards a circular economy. In this section, the Review considers how individuals can be supported to buy, look after, and dispose of products in a way that benefits the consumer and contributes to this mission.